NannyLedger vs GTM Payroll: Complete Comparison

Overview

GTM Payroll (also known as GTM Household) is a premium, full-service household employment agency that goes beyond payroll to offer HR support, background checks, and tax filing. NannyLedger provides a focused, affordable alternative for household employers who want powerful compliance tools without the concierge price tag.

This comparison breaks down the key differences so you can choose the right solution for your household.

Feature Comparison

Feature	NannyLedger	GTM Payroll
Monthly Cost	$29.99/month	Custom quote (~$100+/month)
Annual Cost	$359.88/year	~$1,200+/year
Service Model	Self-service with guidance	Full-service concierge
Tax Filing	Guided self-filing with calculations	Filed on your behalf
State Coverage	All 50 states + DC	All 50 states + DC
Employee Portal	Yes	Limited
Pay Stub Generation	Yes	Yes
Time Tracking	Built-in	Not included
Background Checks	Not included	Available (add-on)
HR Support	Tax compliance guides	Phone-based HR advice
Workers' Comp Insurance	DIY with state guides	Arranged for you
Direct Deposit	Coming soon	Yes
New Hire Paperwork	DIY with guidance	Handled for you

Pricing as of early 2026. GTM pricing varies based on services and state; contact GTM for a custom quote.

Pricing Breakdown

GTM Payroll positions itself as a premium concierge service, and the pricing reflects that. Most household employers can expect to pay $100 or more per month, depending on the services selected. Annual costs often exceed $1,200.

NannyLedger costs $29.99 per month ($359.88 per year), a savings of roughly $840+ annually compared to GTM. Over the typical three-to-five-year period of employing a nanny, the difference can add up to $2,500 to $4,200.

Full-Service vs Self-Service

The core philosophical difference between GTM and NannyLedger is the service model:

GTM Payroll operates as a concierge. They handle tax filings, state registrations, workers' compensation setup, and even offer HR consulting. If you want someone else to manage every aspect of household employment, GTM provides that white-glove service.

NannyLedger empowers you to manage your own household payroll with confidence. All calculations are done automatically, documentation is generated for you, and step-by-step compliance guides walk you through every filing. You save significantly while maintaining full control and understanding of your obligations.

When GTM Makes Sense

GTM is a good fit if you:

Employ multiple household staff (nanny, housekeeper, gardener) and want a single service to manage all of them.
Prefer to delegate all employment paperwork and tax filings.
Want access to background check services and HR consulting.
Are comfortable paying a premium for concierge-level support.

When NannyLedger Makes Sense

NannyLedger is the better choice if you:

Want to save $840+ per year on household payroll.
Are comfortable filing your own taxes with clear guidance and pre-calculated numbers.
Value built-in time tracking integrated with payroll.
Want an employee self-service portal for pay stubs and personal information.
Prefer to understand your tax obligations rather than outsource awareness entirely.

Why Choose NannyLedger

Save $840+ per year compared to GTM Payroll.
Built-in time tracking eliminates the need for a separate app.
State-by-state compliance guides covering all 50 states and DC.
Employee self-service portal for pay stubs and personal information.
AI-powered assistance for instant answers to nanny tax questions.
Complete transparency into every withholding calculation.

The Bottom Line

GTM Payroll is a premium choice for families who want a true concierge household employment service and are willing to pay for it. But for most household employers, NannyLedger provides everything needed to manage payroll accurately and stay compliant -- at roughly one-third the cost.

Get started with NannyLedger today and keep more money in your family's budget.